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DUTCH CHOCOLATES


Cocoa in the Netherlands



The first cocoa-importing countries are the Netherlands with 20% of global imports; USA 18%; Malaysia 10% Germany 8%; Belgium 6%. The Netherlands, Mars, Kraft Foods and Nestlé 48% of total chocolate sales in 2012.


The chocolate market in the Netherlands

The largest importers of cocoa countries are the Netherlands with 20% of world imports; USA 18%; Malaysia 10% Germany 8%; Belgium 6%. In Europe, consumption is on average 7 kg of chocolate per person per year.

Dark chocolate is now positioned as a healthier and less rich in calories than milk chocolate or white chocolate option. In addition, with chocolate consumers feel full longer, which ultimately leads to reduced food intake.

The chocolate brands regarding this trend are Kraft, with its brand Côte d'Or, and Nestlé, which promotes its brand Bros Tablet. Tablet Dark Bros was awarded the Product of the Year 2012 in the category of chocolate.

In Netherlands, Mars Nederland, Kraft Foods and Nestlé 48% of total chocolate sales in 2012.

Brands Chocolate these large companies multinationals are well established in the Netherlands and each of these companies has a strong consumer base.

Nevertheless, trademarks private distributors continue to slowly trim market share in these companies. Private labels account for 14% of total chocolate sales in the Netherlands in 2012.

Dutch chocolate consumption

The emphasis on the supposed health benefits of dark chocolate continues to set the tone in chocolate in the Netherlands.

With nearly 50% classified as overweight in 2012 Dutch population, many Dutch consumers are brought to replace the chocolate with healthy food options as a means to manage their weight.

Dutch brands of chocolate and cocoa



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