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ITALIAN CHOCOLATES


Cocoa in Italy



Italy, chocolate consumption has doubled from 2000 to 2012. On average each Italian consumes 4.3 kg per year. Ferrero is the leading chocolate in Italy, with 33% market share in 2012.


The chocolate market in Italy

It is the sixteenth century was born the history of chocolate in Turin, when the Duke Emmanuel Philibert of Savoy relates his journey to the court of Spain cocoa beans.

Today, it produces 40% of the domestic production, which earned the city the nickname of Italian capital of chocolate. Every year is also held here cioccolato big festival.

Besides industrial giants like Ferrero, many craftsmen (Peyrano, Baratti & Milano, Streglio, Feletti, Caffarel, Stratta) are always guardians of tradition, while constantly inventing new recipes.

Ferrero is still the leader of chocolate in Italy, with 33% market share in 2012. This popular and well-known company, with its comprehensive portfolio of products very popular brands such as Kinder and Ferrero Rocher, Pocket Coffee, etc.

This is followed by Nestlé Italiana and Lindt & Sprüngli, which rank second and third. Then Venchi brands Perugina Sutti.

Volume sales of chocolate are expected to remain relatively stable until 2017 due to market saturation, which limits the potential for growth, but decline by almost 2% in value.

Consumers are increasingly looking for promotions and tend to buy cheaper brands because of the poor economic situation.

Italian chocolate consumption

Italy, chocolate consumption has doubled from 2000 to 2012. On average each Italian consumes 4.3 kg per year and even those who follow the most rigorous systems in general are willing to make an exception for what is called by some the ambrosia of the gods.


Awareness of the risks associated with poor diet and the risks associated with fat and calorie foods very not seem to affect the chocolate, on the contrary, is considered a healthy food that can be eaten as a dessert or after dinner.

Italian brands of cocoa and chocolate



From Antico Eremo to Pernigotti. 4 links