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Cocoa in Portugal

The five major players in the Portuguese market are chocolate Nestlé Portugal, Ferrero Ibérica, Portugal Kraft Foods, Mars Portugal, Inc and Cadbury Portugal combined 51% market share in 2011.

The chocolate market in Portugal

Since late 2011, commodities have seen a sharp increase in prices. Manufacturers have been particularly challenged by the rising prices of key ingredients such as cocoa and sugar in 2012.

Moreover, the huge difference in VAT between Portugal and Spain hinders performance chocolate Portugal. Indeed, Portugal VAT is 23% whereas it is 8% in Spain.

Although some associations have tried to reduce VAT on chocolate confectionery, their applications are unsuccessful.

Portuguese chocolate consumption

Portuguese brands of chocolate and cocoa

From Imperial to Mestre Cacau. 5 links