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SWEDISH CHOCOLATES


Cocoa in Sweden



Kraft Foods Sverige remains the undisputed leader of chocolates in Sweden for the year 2012, with 39% of the market through its brand Marabou. Kraft Foods Inc is the owner of the Marabou brand since 1993.


The chocolate market in Sweden

Implementation of special tax on sugar-based products, including chocolate in the Nordic countries such as Denmark, Finland and Iceland has raised fears that similar measures are taken in Sweden.

However, it now seems very unlikely that a special tax be introduced sugar in Sweden. The objective of the tax is to reduce the number of overweight and obese children, but in October 2012, no Swedish political party had taken the initiative to explicitly advocate such a tax as the right way to tackle problem of childhood obesity.

Kraft Foods Sverige remains the undisputed leader in chocolates in Sweden for the year 2012, an estimated 39% of total retail sales in the category through its brand Marabou proportion.

L history of chocolate brand Marabou dates back to 1916 and was the most popular brand of chocolate in Sweden for decades. Kraft Foods Inc is the owner of the Marabou brand since 1993.

Consumer demand for chocolate with high cocoa content is the key trend in the chocolate in Sweden and this is the growing demand for high-end options that should continue to drive the growth of chocolate, despite the financial crisis sweeping Europe.

Chocolate reduces stroke risk

Stroke is caused by blockage or rupture of a vessel carrying blood to the brain, and is the third leading cause of death in developed countries.

A study published in the journal Neurology by a team from the Karolinska Institutet in Sweden shows that eating chocolate reduces the risk of stroke by 17%.

Consumption of chocolate over 37,000 Swedes aged 49-75 years was paralleled with their medical records over ten years. The results are clear: chocolate eaters have fewer strokes!

Hence this property is beneficial? Susanna Larsson, director of the study, believes that flavonoids chocolate are responsible. These compounds could indeed reduce blood clotting and prevent blood clots.

Moreover, they decrease the levels of bad cholesterol in the blood as well as blood pressure.

These works are not the first, the same team had already shown that weekly consumption of two chocolate bars reduced the risk of stroke in women.

Swedish brands of chocolate and cocoa



From Marabou to Pucko. 4 links