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THE CHINESE COFFEES


Coffee in China



The coffee market in China grew by 15% per year. With 1.3 billion people, coffee consumption in China is only 50 to 70 grams per person. The four main operators of the Chinese coffee market are Nestlé, Kraft Foods, Sara Lee and Zanetti.


The coffee market in China

Nestlé, the market leader, which represents nearly 68% of the total value of sales of instant coffee in China has actively promoted domestic production and supplies wherever possible raw materials from local sources.

The company has been very successful market penetration and brand Nescafé, including ready to serve, or 3 1 coffee is widely available throughout China.

However, over the past ten years, there has also seen an explosion of new coffee bars open in all major Chinese cities American style.

Alone Starbucks has opened more than 400 new stores in different cities across China since 1999 and other similar companies are also developed at the same pace.

Thus coffee is gaining a more modern image and become a very popular drink among young people.

The four largest operators in the Chinese coffee market are:


Coffee production in China

It was around 1887 that coffee cultivation was introduced in China in the province of Yunn year by a French missionary, but operations was very limited until the 1960's when the government created a holding coffee Arabica 4,000 hectares in this region.

Until the late 1970's, less than 7% of reserved coffee growing lands were exploited effectively. It was not until the late 1980's that a program between the Chinese government and the United Nations Development Programme (UNDP) has to use the land for the growing of coffee.

Thereafter, the big companies like Nestlé encouraged coffee farms, particularly in the province of Yunnan. regions of coffee production are Yunnan, Hainan and Fujian. All these regions have good organization and effective leadership from the government and large multinational companies continue to invest to increase production

Chinese exports of coffee

Total exports of Chinese coffee averaged 369,000 bags per year between 1998 and 2012. Exports in absolute value rose sharply from 137,000 bags in 1998 to 1, 1 million bags in 2012.

The share of coffee soluble in China's exports fell 67.2% in 1998 to 4.6% in 2012.

Germany, Japan, the United States, Belgium and Saudi Arabia are the main export destinations all forms of coffee by China.

Coffee imports in China

Production in China has always been so low that it was considered an importing country. Imports were virtually non-existent until the late 1980's.

As China is a member of the International Coffee Organization yet, it is difficult to collect national statistics on the coffee sector although reliable data are available for imports and exports.

During the period 1998-2012 the average imports were on a volume of 533,000 bags per year. There is a significant increase in annual imports of 232,000 bags in 1998 to 1.1 million bags in 2011 and 1.4 million bags in 2012.

Imports of green coffee have increased since the last volume was 985,000 bags in 2012 against 140,000 bags in 1998.

Declining share of soluble coffee imports from China could be linked to the development of local processing industry investments with companies like Nestlé, helping to meet national demand this form of coffee.

Most Chinese coffee imports come mainly from Viet Nam (47.8% of total imports), Indonesia (12.4%), the United States (7.7%), Brazil (6.3%), Malaysia (4.1%) and Colombia (3.8%).

Coffee consumption in China

Estimates of coffee consumption in China (including Hong Kong and Macau) are complicated by the lack of reliable statistics.

Coffee consumption in China in 2012 is estimated at 1.1 million bags and has been growing over 10% per year since 1998. With a total population of 1.3 billion people, per capita consumption in China is only 50-70 grams, although it is estimated to be higher in urban areas.

For example, per capita consumption in the urban area of Hong Kong is estimated at 2.2 kg per person per year.

The total coffee consumption in China may reach 2.8 million bags in 2020. This is roughly equivalent to the current consumption in the UK, which makes it particularly attractive for the global coffee trade Chinese market.

Chinese coffees brands




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