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Coffee in Thailand

Thailand's annual coffee consumption is less than one kilogram per person. The domestic market is mainly composed of instant coffee or mixtures 3-in-1, which represent approximately 95% of coffee consumption.

The coffee market in Thailand

Nestlé continues to lead the retail coffee sales in 2012, with 65% share value.

The domestic market is mainly composed of instant coffee or mixtures 3-in-1, which represent approximately 95% of coffee consumption.

In terms of coffee consumed, the ratio was 480 million cups (21 per person) in 1999 against 1.79 billion cups (78 per person) in 2010, a 4-fold increase in 12 years.

In 1992, the first chains Coffee open in Taiwan. Chains such as Kohikan, Doutor Coffee, Dante and Ikari Coffee coffee. Other chains serving Italian coffee; Starbucks Barista Coffee and also penetrate the Thai market.

It is estimated that the total number of establishments where you can buy a cup of fresh coffee, including convenience stores, fast food restaurants etc. amounted to more than 10,000 units.

In monetary terms, this translates to more than half of the 1.3 billion U.S. dollars generated by the Thai coffee market each year.

Black Ivory Coffee

In Thailand, a high-end hotel chain offers a coffee product through elephant dung at the rate of 750 bath cup.

700 euros per kilo, the price of coffee Black Ivory is justified by a virtual absence of bitterness because it is made ​​from coffee beans eaten, digested and expelled by the pachyderms.

Elephant enzymes break proteins contained in coffee, explains Anantara Hotels chain. Proteins are one of the main factors responsible for the bitterness of coffee, their reduction leads to the almost total elimination thereof.

Elephants Conservation Centre near Lampang in northern Thailand are involved . After the natural process of digestion is expired, the mahouts collect subsidized coffee beans from dung before they are dried.

Black ivory is not the only recent innovation in the world of coffee. Coffee enhanced with the digestive system of the civet, a mammal present in the Philippines, Vietnam and Indonesia, is trading at comparable rates.

Thai Coffee consumption

It is estimated that Thailand's domestic consumption has increased from 7% to 10% over the last ten years. The application of a relatively conservative rate of 7% per year since 2001 suggests that Thailand has consumed a little over a million bags of coffee in 2012.

With a population of nearly 67 million people, this figure gives consumption of 950 grams of coffee.

Thai coffees brands

• Akha Ama
  Akha Ama Cafe is a Thai brand of coffee.
• Black Ivory
  Le café Black Ivory is a coffee brand produced by the company Black Ivory Coffee in northern Thailand from Arabica coffee beans eaten by elephants and collected from their excrement.
• Café Caps
  Cafecaps is the only coffee maker capsule in Thailand and offers a range of 6 Arabica coffees.
• Doi Tung
  Doi Tung is a Thai brand of coffee.
• Lanna
  Lanna Coffee uses the proceeds from the sale of coffee and donations to sponsor a variety of community development projects in Thailand.