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Fruit juice in Africa

Ivorio in Ivory Coast, Delicio in Burkina Faso, Bravo to Benin ... The African fruit juices are still struggling to go beyond their local market. Because apart from South Africa, go to industrial production remains a challenge. Packaging, packaging, international standards for export, training ... So heavy investment that few SMEs can still afford alone.

The juice market in Africa

To expand their market, companies producing fruit juice must improve their manufacturing processes and the quality of finished products by adopting good manufacturing practices and hygiene, so that consumers can be reassured about the safety of products.

Several small business, individual or community, have the choice of consumer products.
In Senegal juice roselle juice ginger juice tamarind conquered many consumers but also institutions that offer increasingly often in workshops and seminars.

Examples include business Free Work Service (brand Kumba ), which processes and sells 3,000 4 000 bags of 25 cl juice per day in Dakar and company that has established a contract with groups of Tambacounda region for its supplies of raw materials.

Along with other small businesses, such as GIE Afbar, Takku Liggeey, Safna, Shivet result, they created a national professional association, Transfruleg (processors of fruits and vegetables.)

In West Africa if the industrial processing of natural juice is often seen as the best chance of recovery fruit, other tracks production of local drinks via traditional methods have improved on the rise and are exploring.

Senegalese industrial food company (SIAGRO-Kirène), which markets in Senegal Kirène brand of mineral water and brand, is the first company producing drinks Minute Maid in West Africa.

Export opportunities are limited due to the often high prices in West Africa fruits, transport difficulties and regulatory barriers.

Selling expenses on national / regional markets is the first channel enhancement fruits. However, the production of juices and drinks for mass consumption and production of jams and syrups for the upscale local market are avenues to explore.

Consumption of fruit juice in Africa

Data on national consumption of fruits and vegetables are virtually nonexistent. However, we observe that the sale of drinks produced by artisanal methods improved develops.

It adds value to the seasonal availability of fruits, but also other products such as hibiscus flowers and ginger, and also products gathering such as tamarind and baobab , baobab fruit.

Growing demand was noted for these drinks made ​​with local products (valued for their taste, their medicinal properties and their prices), either for home consumption or for individual consumption during or between meals

These drinks are in competition with soft drinks, manufactured under license by national industries, industrial juice imported or manufactured locally from imported concentrates and sometimes local fruit.

Their sale is backed by significant advertising means that small businesses can not mobilize. So they have to go to the consumer and rely on word of mouth and promotion of natural products near well presented

African fruit juices in Western markets

Traditional drinks in tropical countries, African juice and flowers, are gradually been sold on the markets of the North for their taste, nutritional and medicinal qualities.

According to the French agricultural research center CIRAD, the juice of flowers and fruits also contribute to enrich biodiversity. juice cup of hibiscus, called Bissap Senegal, Karkadé Egypt, Dah, or pink Guinea Sorrel Abyssinian tea is a traditional drink in Africa.

It is obtained from the dried calyx of the flower red hibiscus. It is refreshing and can mix with mint and ginger. Its anti oxidant powers have also been demonstrated.

African brands of fruit juices

Algerian brands of juice

Algerian Fruit juices  Link toward the page of fruit juice brands in Algeria

Moroccan brands of juice

Moroccan fruit juices  Link toward the page of fruit juice brands in Morocco

The South African brands of juice

South African Fruit Juices  Link toward the page of fruit juice brands in South Africa

Tunisian fruit juice brands

Tunisian fruit juices  Link toward the page of fruit juice brands in Tunisia


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