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AUSTRIAN FRUIT JUICES


Fruit juice in Austria



From 2005 to 2010, the sales volume of juice decreased in several European countries, especially Germany. Austria, Ireland, Finland and the United Kingdom (UK) have also declined. That between 2011 and 2015, the German market will continue to retreat, as the markets of Ireland, Austria and Greece plans.


The juice market in Austria

The apple flavor is the key to the Austrian consumer in the category of juice, orange playing a secondary role. The flavor blends are gaining ground with innovative producers in developing new flavor combinations.

Off commerce overall sales were flat in 2012, but consumer demand for high quality juice led sales value increase 8%.

Rauch Fruchtsäfte has remained the undisputed leader in the fruit juice in 2012 with a market share of 29%. The discounter Hofer GmbH & Co ranked second with a share of 17%, followed by grocery giants Spar Österreichische Warenhandels AG and REWE International AG , with respective shares of 10% and 9%.

German consumption of fruit juice

Consumers are more likely to opt for the natural juices with the least amount of additives. However, they are likely to continue to drink their juice gespritzt , thereby reducing demand and leading to sluggish sales.

However, demand for premium juice is likely to generate constant value of 2% for 2017.

Austrian brands of juice



From Austria Juice to Rauch. 6 links