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DANISH FRUIT JUICES


Fruit juice in Denmark



In Denmark, total sales decreased by 1%, while the value of sales, however, increased by 1% in 2012. Rynkeby Foods is the undisputed leader of the Danish fruit juice with a market share of 41% off trade in 2012.


Danish Consommation of fruit juice

In Denmark, the total sales volume decreased by 1%, while the value of sales, however, increased by 1% in 2012. Consumers, due to economic problems, clipped on products that are not essential, such as soft drinks, including fruit juices or vegetables.

Moreover, high price sensitivity has stimulated demand for economic ranges and labels.

The juice market in Denmark

Rynkeby Foods is the undisputed leader of the Danish fruit juice with a market share of 41% off trade in 2012. The company has a long-established position on the Danish market, which supports a wide distribution network and strong and recognizable brands.

The company has faced increased competition in recent years, especially new entrants market specializing in the sale of fruit smoothie.

Trend in healthy and tasty alternative to soft drinks, with consumers looking for more natural and not industrial products should have a positive impact on market growth juices in Denmark.

Danish brands of fruit juices



From Cido to Rynkeby. 6 links