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AMÉRICAN FRUIT JUICES


Fruit juice in the USA



The consumption of fruit juices decreased by 5% in 2012 in the United States. Much higher than the 2% decline in 2011 fall. Coca-Cola Co is the leading manufacturer of fruit juice in the United States, with its brands Minute Maid and Odwalla .


The juice market in the USA

The consumption of fruit juices decreased by 5% in 2012 in the United States. Much higher than the 2% decline in 2011 fall.

Rising prices and health problems were the engines of lower sales volume. In addition, the decrease in the supply of oranges on the market has led to price increases in 2012.

Orange low yield due to weather conditions in Florida, as well as the discovery of banned fungicide in orange juice from Brazil in January 2012 led to a reduction in the supply of oranges.

Coca-Cola Co is the leading manufacturer of fruit juice in the U.S. with a market share of 16% in 2012, against 17% in 2011, with its brands Minute Maid and Odwalla.

Consumption of fruit juice in the USA

Coca-Cola has strategically positioned its juice to attract different types of consumers . Brand is positioned to attract the consumer of fruit juice in general.

Odwalla is its super premium brand, positioned to attract consumers who are concerned about the environment and well-being.

The Odwalla brand is positioned for consumers who prefer fruit juice without additives. However, American consumers are increasingly focused on calories and sugar, which are to the detriment of sales of the company in this category.

Sales of fruit juice and vegetable juice should fall by 4%, with a sales volume fell to 10.7 billion liters by 2017. Sales value trade off juice fruits and vegetables should increase by 2% to $ 18.1 billion in 2017.

Juice 100% fruit will continue to decrease in volume, as consumers turn to less calories and functional drinks. This will lead to a decrease in volumes of 5% between 2012 and 2017.

Nectars to the stevia will help offset some of the overall decline, offering consumers a naturally sweet juice with fewer calories and less sugar than 100% juice. Unfrozen nectars should increase by 5% by volume.

American brands of fruit juices



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