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Milk in Nigeria

Nigeria consumption per capita is less than 10 liters, while the world average is 40 liters. Nigeria is the largest importer of dairy products in Africa, with 1.45 billion liters. The leader of the dairy sector is Promasidor with 22% market share in 2012.

Nigerian dairy

Nigeria has a potential market of 1.3 million tonnes of dairy products , estimated at $ 3 billion.

Annual import of milk in Nigeria is estimated at 1.45 billion liters, making Nigeria the largest importer of dairy milk products in Africa.

On 1.45 billion liters, only 1% is supplied locally. Milk consumption per capita in Nigeria is less than 10 liters, while the world average is 40 liters.

Incentives have been put in place by the government to encourage local production of milk. These include credit finance, keeping taxes, reducing tariffs on imported inputs, technical support through research institutions, the export financing and guarantees.

The milk market in Nigeria

In Nigeria, the leading player in the dairy sector is Promasidor , which holds 22% market share in 2012. The company relies on its long-standing presence in the market and reputation for quality to extend its lead in the market.

Cowbell Promasidor is the most popular drink milk in Nigerian children. Dairy products should increase of 3% over the forecast period. The economy is expected to experience strong growth, disposable income is expected to increase, boosting consumer confidence due to the increased consumption of dairy drink products.

Nigerian milk brands

• Coast
  Coast milk was reintroduced into the Nigerian market in November 2006.
• Cowbell
  Cowbell is an international brand booming with roots in Switzerland but manufactured and marketed in Nigeria since 1993.
• Fan Milk
  Fan Milk , incorporated in 1961, is a producer of milk in Nigeria.
• Nunu
  Nunu milk, introduced in 2005 in Nigeria is the flagship of the brand Nuticima.
• Peak
  Peak milk is available in the Nigerian market, produced by FrieslandCampina. The milk powder and condensed milk, contain 28 vitamins and minerals such as vitamin B1, B12 and iodine.
• Three Crowns
  Three Crowns is one of the brands of milk produced by FrieslandCampina. It was launched into the Nigerian market in 1988 as a full evaporated milk. He is the N° 2 brand evaporated milk in Nigeria.