Copyright © 2014-2017. All rights reserved.

Last modification of the Website : 19/03/2017 06:12:02

Visitors since 10/04/2014

SOFT DRINK All soft drinks on the web

AUSTRIAN SODAS


Soda in Austria



In 2012 the Austrian soft drink market was characterized by a low but stable in value and volume growth. Coca-Cola GmbH Austria remained the main player in the Austrian market for soft drinks in 2012. In Austria, the Spezi is a generic term for a mixture of cola and orange soda.


Soda market in Austria

In 2012 the Austrian soft drink market was characterized by a low but stable in value and volume growth. Channel supermarkets continued to grow at the expense of retail.

Overall market soft drinks, sports and energy drinks, followed by coffee showed the strongest performance in 2012. The iced tea was the big loser.

Coca-Cola GmbH Austria remained the main player in the Austrian market for soft drinks in 2012.

Society derives its strong position of successful brands in almost all categories of soda and water bottle. It is also present in other categories, such as iced tea, fruit juice and vegetable juice.

Soda consumption in Austria

The trend of health and wellness concerns about obesity has continued to affect consumption patterns and demand for healthier drinks.

Sponsored by the government and health professionals has led campaigns Austrian consumers to switch to healthier food alternatives and increase their consumption of fruits and vegetables.

While mineral water, fruit juices and vegetable juices have benefited from this trend, sodas have suffered because of their unhealthy picture.

Austrian brands of soda



From Almdudler to Starzinger. 5 links