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MOROCCAN SODAS


Soda in Morocco



Soft drinks are popular in Morocco. Twenty operators share the market, including Coca-Cola owns 50%. The sodas Cola soft drinks are the most popular among Moroccans.


Soda market in Morocco

The category of sugary soft drinks has recorded the lowest growth in Morocco in 2011. But the soft drinks industry is doing well in Morocco, with a turnover of 4.9 billion annual DH, for a volume of 1.2 billion liters per year (sodas, mineral water and juice).

A twenty operators share this lucrative market, including Coca-Cola accounts for 50%. The main brands are Coca-Cola, Diet Coke, Coke Zero, Fanta, Sprite, Pom's, Schweppes, Hawaii, Tops, Sky and the Miami Pulpy juice.

The multinational is followed by a number of operators as Sodalmu, manufacturer of soft drinks under the brand Ice . While in the area of bottled water and juices are at the top Mineral Waters Oulmès, with brands Oulmès , Sidi Ali , Atlas .

Then Varun Beverages Morocco whose products are Pepsi, Mirinda and 7'Up, Sotherma with its brands Aïn Saiss and Sidi Harazem , Al Karama Company holds Ain Soltane , Citruma which sells juice , Agro Processing Juice with its juice brand Valencia , Sotherma.

Sector retail monopolizes 91 % of the volume of BRSA in Morocco, 1.2 billion liters in 2010, against 114 million liters in CHR.

Soda consumption in Morocco

The consumption of soft drinks (soft drinks, mineral water and juice combined) remains low compared to Tunisia and Algeria.

However, habits change through urbanization, increased purchasing power, the emergence middle class, the development of retail ...

Also, more and more people are concerned about their health and well-being.

Moroccan brands of soda



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