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FINNISH TEAS


Tea in Finland



The tea market in Finland grew by 1.9% between 2004 and 2009. Segment leads the fruity tea tea Finnish market in 2009, with 35.1% market share. The leader in the tea market in Finland are Twinings and Lipton brands.


Tea consumption in Finland

The tea market in Finland grew by 1.9% between 2004 and 2009. Segment leads the fruity tea tea Finnish market in Finland in 2009, with 35.1% market share.

The leader in the tea market in Finland is Unilever. The Finns is a small consumer of tea, with 0.5% market share in the European Union in 2008.

Or 230 grams per Finns per year. however consumption to increase 5.3% per year between 2004 and 2008, amounting to 1,200 tons in 2008.

The tea market in Finland

Twining & Co leads the tea sector in Finland and 31% of off-trade sales in 2012. The favorable position of Twinings is mainly due to its strong and stable position in most categories in tea in Finland. Unilever Finland Oy is second with 29% in 2012.

This is mainly due to the popularity of the Lipton brand as Twinings, is very strong in the most important categories of tea in Finland.

Forsman is a unique Finnish operators in the tea industry, which is usually dominated by large international actors Twinings and Lipton.

Forsman was then the first Finnish company to open a tea export section in his shop in Tallinn at the end of 1991/1992.

Exports now account for 70-80% of the production Forsman. The company provides a total range of 400 articles.

Ukraine is another important export destination for Forsman, and tea products of the company are also sold in the Baltic States, Belgium and more recently in Sweden, where Forsman five sells its products fair trade at the Coop chain.

Forsman also tested rich Norwegian market.

Finnish tea brands



From Forsman to Nordqvist. 3 links