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Tea in the Netherlands



The Dutch who introduced tea in continental Europe. In 1606, the first known cargo of tea is stored in the port of Amsterdam. With 490 grams in 2010, the Netherlands is an average consumer in the EU, with 3.2% market share. The Netherlands is the sixth largest importer of tea in the European Union.


Tea consumption in the Netherlands

The Dutch who introduced tea in continental Europe. In 1606, the first known cargo of tea is stored in the port of Amsterdam.

Coming from China, oxidized by a trip that lasts at least six months making the strong and bitter tea is known first in the form of tea black. Hence arises the habit of drinking it with milk, cream or citrus to mitigate the bitterness.

Dutch is an average consumer in the EU, with 3.2% market share in 2010. Tea consumption amounted to 7,700 tonnes.

Between 2006 and 2010, tea consumption has decreased on average by 1.0% per year. Tea consumption in the Netherlands was 490 grams in 2010.

The tea market in Holland

In 2010, the Netherlands is the sixth largest importer of tea in the EU, accounting for 4.9% of total imports from the European Union in terms of volume.

Holand, The is one of the few countries EU European Union recorded a slight decline in imports in the period 2006-2010. During this period, imports declined 0.7% to 2,400 tonnes.

Netherlands imported 82% of the supply of green tea directly from China, India and Vietnam, 59% , 9.4% and 8.7% of the volume of total imports respectively between 2006 and 2010, imports from China and India rose respectively 9.4% and 12% per year.

Vietnamese supplies fell by 19% per year. Largest tea brands in the Dutch retail market are Pickwick (owned by Sara Lee) and Lipton (owned by Unilever).

In 2010, Pickwick accounted for 50% of the retail market and Lipton 10%.

Dutch tea brands



From Pickwick to van Rees. 6 links