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DANISH MINERAL WATERS


Mineral water in Denmark



The consumption of bottled water in Denmark is on average 22 liters per person per year, against 110 liters in Western Europe. There are about 20 brands of bottled water in Denmark. The bottled water consumption decreased in volume and value in 2012.


Mineral water market in Denmark

The major brands of bottled as Egekilde and Aqua Gold worked to reduce their CO2 footprint by 2012 and used it as a central part of their branding and marketing.

Mineral water Aqua d’Or, acquired by the French giant Danone in 2010, dominated the mineral water sales in Denmark with a volume share of 48% off trade in 2012.

Danish brands of mineral water



From Aqua d’Or to Krusmølle Kilde. 5 links