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PHILIPPINE MINERAL WATERS


Mineral water in the Philippines



Coca-Cola took first place in the bottled water market in the Philippines in 2012 with 6% share of off-trade value. The company has maintained its leadership in 2012 due to the strong distribution of its brands of bottled water Wilkins and Viva.


The market for bottled water in the Philippines

Although the levels of per capita consumption in countries such as Vietnam, Pakistan and the Philippines is less than 10 liters per person per year, statistics show that the market potential in these countries is simply phenomenal.

The Philippine government has seen the importance of regulating the sale of bottled water in the country and in 2012, the Law on bottled drinking water has been approved.

Its purpose is to require the Department of Health to establish clear for bottled water labeling requirements, including the source and type of water, the type of treatment, date of bottling, etc. This as a way to regulate the quality and authenticity of the bottled water sold in the Philippine market.

Coca-Cola Export took first place in the bottled water market in the Philippines in 2012 with a 6% share in value off-trade. The company has maintained its leadership in 2012 due to the strong distribution of its brands of bottled water,
Wilkins and Viva.

Both brands have a high market value and are known to and approved by consumers for their quality. Despite the high price, Wilkins continues to be a trusted brand and is especially popular for families with young children.

Philippine mineral water consumption


Philippine brands of mineral water




From Crystal Clear to Nature's Springs. 5 links