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Coffee in South Africa

South Africa, Brazil and Kenya are the first countries to produce goods fair trade and consume. In 2012, consumers bought more than 120 tons of coffee fair trade for an estimated 30 million rand value.

Fair Trade coffee in South Africa

Launched in 2009, the market model South-South , South Africa became a first for Fairtrade International, the organization of agricultural certification is headquartered in Bonn, Germany.

Today, South Africa, the Brazil and Kenya are the first countries to produce goods fair trade and consume.

Traditionally, the fair trade market is based primarily on Southern producers and Northern consumers. Poor countries have farms fair trade certified and raw products are exported to Europe, America, Australia, or New Zealand.

Products are packaged, processed and then sold to wealthier consumers.

The social reality of South Africa places it in a unique position to benefit both the production and consumption of fair trade products.

South Africa is a highly unequal country. The majority of the population lives in rural areas and has access to some basic services. South Africa's target market is the emerging middle class, urban consumers, people who attend and buy in supermarkets.

Unlike Europe where almost everyone is a potential buyer to higher prices for products from Fair trade is estimated that one in five South African is a potential consumer of high-end products.

The South African coffee market

With the introduction of three new cafes fair trade in 2011, Ciro, Woolworths and capsules coffee Espresseco the flagship Fairtrade product, are generally on a sharp increase in South Africa.

In 2012, consumers bought more than 120 tonnes of Fairtrade coffee with an estimated value of R30 million, an increase of 167% compared to 2011;

Coffee consumption in South Africa

South African coffees brands

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